Nikola Zaborowski, Project Manager
Snapshot
I have run over 50 projects and dozens of campaigns, some with budgets of up to $500k a month, mostly on international markets: a lot of the US and Europe, some Poland. Before project management I ran campaigns myself on Meta, TikTok and Google Ads for employer branding. So I understand what the specialists are saying, and can say it again in your language. Outside marketing, I also work therapeutically with children aged 6 to 16.
What I do
Communication, problem solving, negotiation and turning the impossible into the possible. In practice: someone has to hold the whole thing together, and that is me.
Communication
You always know what stage the project is at.
What it means for you: Nobody has to chase anyone for an update.
Problem solving
When something falls apart, I come back with a way out.
What it means for you: A solution, not a list of obstacles.
Negotiation
A compromise both sides can live with.
What it means for you: No broken deadlines, no blown budget.
Experience from the other side
I ran campaigns myself, so I speak the specialists' language.
What it means for you: Their language translated into yours.
International work
I know how the US, European and Polish markets differ.
What it means for you: Work planned for your market, not copied one to one.
When you need a PM
A specialist is enough
when you have one channel and a clear goal.
You need a PM
when there are so many channels, markets and people on both sides that someone has to hold the whole: priorities, deadlines, budget and communication.
Who calls me
Industries
Hot take
How I work
- 1
People first
Who is on the project team on your side, and who makes the decisions. Then goals and deadlines. Then the history: what you have already tried, whether you worked with an agency before, what worked and what did not. So we do not start from zero, or repeat someone else's mistakes.
- 2
The first week
Kick-off, meeting the team, collecting goals, a first timeline and a task tracker.
- 3
The first month
A settled meeting rhythm, processes in place, the first summary, and clarity on who owns what.
Tools
ClickUp
Where the whole project lives: tasks, deadlines and statuses, so everyone knows what is next.
Slack
Fast talk with the team and the client, without threads lost in email.
Google Workspace
Documents, sheets and decks we work on together with you.
Notion
The knowledge base, meeting notes and process documentation.
Figma
Reviewing and commenting on creative and mock-ups with the team and the client.
Miro
Workshops, process maps and brainstorms.
Meta Ads Manager, TikTok Ads Manager, Google Ads
I know them from the inside, because I ran campaigns in them.
GA4
What happens after the click, not only before it.
Dashboards
Your data in one place, so decisions rest on numbers.
Claude Code and other AI tools
I automate repetitive work and prepare analyses and materials faster.
I co-founded an internal team that builds interactive features for websites. In Claude Code I built an outbound tool, and another that tracks the latest marketing trends and drafts post and graphic ideas from them.
Lessons
The costliest mistake
I agreed to a deadline that was too ambitious from the start, because I did not want to disappoint the client. I disappointed them more when it had to move. An honest "this will take longer" builds more trust than a promise with nothing behind it.
Favourite metric
"Delivered on time." If a project ships on schedule, the plan, the team and the communication all worked.
Most overrated
"Number of meetings." Lots of meetings is not good collaboration. What counts is what comes out of them.
Quick tip
Ask a new client what did not work with their previous agency. You will learn more than from the brief.
Off the clock
- I dive. Under water I love sharks and octopuses most.
- The dream: to meet a whale shark.
FAQ
When do I need a project manager, not just a specialist?
When channels, markets and people on both sides add up to more than one person can track. One channel and a clear goal? A specialist is enough.
What happens in the first week?
Kick-off, meeting your team, collecting goals, a first timeline and a task tracker.
Have you run campaigns yourself?
Yes, on Meta, TikTok and Google Ads, for employer branding. That is why I can translate between specialists and clients.
Next step.
Bring the deadline everyone says is impossible. Book a call with Nikola.