Performance creative for ecommerce brands that need ads to sell at a margin

On cost per purchase and the margin of what it sold. Not click-through rate.

A cheap click that sells your lowest-margin product is not a win. Neither is an ad that sells out a bestseller you can't restock. The platform optimises for the purchases it counts. Margin and stock are for us to check. So we check stock before we push.

Example (illustrative): Ad A sells a product with a 20 per cent contribution margin at a lower cost per purchase. Ad B sells a product with a 45 per cent margin at a higher one. Ad B can still leave more money per order. The platform will happily scale Ad A.

Results come from the ad platform, checked against your shop's orders. Where the budget and volume allow, we compare against a holdout test rather than trust the platform's credit alone. Where they don't, we say so.

Yes, but be careful who tells you how. Meta's engineers describe Andromeda as a machine learning system for retrieval in ad recommendation: the stage that picks which ads are candidates to show¹². That is Meta's own account.

Most of what you read about Andromeda and creative volume comes from vendor playbooks. One creative-analytics vendor, for example, frames it as a 2026 creative strategy with its own rules³. That is an interpretation, not Meta's documentation. We test what it means on your account.

There is no universal number. One tool vendor's testing framework lists its own pillars and cadence⁴. That is a vendor's method, not a Meta rule. An independent Meta ads consultant goes further: there is no "good" or "bad" frequency, and you don't need to refresh ads every few weeks by default⁵.

So we set the cadence from two things: fatigue signals on your account, and what your budget can test. Ads Manager can label an ad for creative fatigue when its cost per result rises above its own past level, as the same consultant explains⁵. A rising cost can also be a tracking or landing-page problem. We check those first. More in how to fix creative fatigue.

AI makes more ads cheaper to produce. More ads are not the goal. An ad still needs an idea, a feel for the audience and a check that it sold. We use AI tools where they help, and we don't count output as progress.

On its own, or together with paid media management for the same channels. We don't publish prices. Scope first, fee second, on a call. There is no separate free creative audit. Our free ad account audit compares what your platforms report with your sales and margin, which is often where a creative question starts.