Oleksandra Bondar, Creator Marketing Specialist & Project Manager
Snapshot
Four years in marketing, since 2022, as a project manager. I have run small accounts, around $10k a month for all of the marketing, and a large multi-channel account of a US footwear brand: 13 areas at once (paid media, SEO, creative, influencers, analytics) and a team of about 20 specialists. Before that, US clients in finance (annuities, investments, retirement plans) and healthcare (online pharmacies in the US and Canada). For the last six months I have also worked on influencer marketing: two creator campaigns so far, and building the creator marketing service at Zero Fluff: processes, briefs, creator selection and automated communication with creators.
I am not a technical person and I do not run campaigns in the ad platforms. I join up the teams working on Meta, Google, TikTok, DV360, Pinterest and SEO, and I specialise in creator campaigns (Instagram, partnership ads). If you ask something I cannot answer, I always know who can, and I come back with a specific answer.
What I do
Project management: setting up processes so a big project with many channels and people moves in one direction. Plus creator campaigns from A to Z (brief, selection, outreach, contracts, delivered content), and partnerships and white-label deals.
Priorities
What it means for you: You know what happens now, what comes later and why, instead of getting everything at once and nothing on time.
Joining up teams
What it means for you: Creative, campaigns, tracking and SEO start on the same date, not each on its own.
Data into decisions
What it means for you: Your board gets a short summary: what happened, why, and what we do next.
Choosing creators
What it means for you: You pay for creators who fit your customer, not for a follower count.
AI automation
Reports, meeting summaries and emails to creators are done by AI.
What it means for you: My time goes to you.
When creators are the answer
Influencer marketing and partnership ads
When the product needs to be shown in real life, the ads are starting to burn out, and the brand needs fresh, believable content.
Micro-creators (3–10k followers)
When trust and a specific niche matter more than reach: runners, nurses, people after an injury.
Partnerships and white label
When a company wants to sell through partners and needs someone to organise the work between companies.
Who calls me
Industries
A fair amount of my partnership and white-label experience comes from cybersecurity.
Hot take
How I work
- 1
First checks
Who owns what, on your side and ours. The goals and deadlines. What is blocked, and by whom. Where the data is, and whether everyone looks at the same numbers.
- 2
The first week
A clear meeting rhythm, a list of priorities and one point of contact: me.
- 3
The first month
A working reporting process, tasks in order and, if they are in scope, the first creators at work.
Tools
ClickUp
Tasks, priorities and team communication in one place.
Notion
Weekly reports and updates for the client and the board.
Google Sheets
The creator tracker: statuses, rates, deadlines.
Gmail
Talking to creators.
Claude and Claude Code
I automate repetitive work to have more time for clients.
treg
Creator research, for fast selection against a specific brief.
AI automations I built: a weekly summary for the board, made from the transcripts of all the meetings; Monday set-up of reports and pages in Notion, with messages to the team in ClickUp; and a creator outreach workflow that checks the inbox, compares it with the tracker and drafts the replies. It started on one account and now works for any client.
Lessons
Favourite metric
The share of clients who come back with another project. It says more about the quality of the work than any satisfaction survey.
Most overrated
Reach and likes. They look nice in a report and rarely turn into what the client actually cares about.
Quick tip
After every meeting, send three sentences: what we agreed, who owns what, and by when. Half the problems in projects come from everyone leaving the meeting with a different version of what was agreed.
Off the clock
- I am renovating my house myself. In one year: a bedroom, a home office with track lighting and a garden shed. I once removed a wasp nest from a roller-shutter box with a workshop vacuum. Still proud of it.
- I have two cats, and the whole garden is planned around which plants are safe for them. Lavender passed. Many others did not.
- Guilty pleasure: evenings with a Steam Deck and atmospheric horror games. Ideally via a calm streamer, not one who screams every five seconds.
FAQ
Do you run the ad campaigns yourself?
No. I coordinate the specialists who do, on Meta, Google, TikTok, DV360, Pinterest and SEO. My own specialism is creator campaigns.
Do you work with big influencers?
Where trust and a specific niche matter, micro-creators with 3–10k followers often fit better than reach.
What does a report from you look like?
The conclusion first, then three parts: what happened, why, and what we do next. Readable in two minutes.
Next step.
Bring the project where every team pulls in a different direction. Book a call with Oleksandra.