Featured case study · A recovery-footwear brand · Recovery footwear
+27.8%net-new customers, full year over prior year
A US recovery-footwear brand rebuilt its acquisition around prospecting and geo-holdout tests: new customers +27.8%, cost per new customer down a third.
Paid mediaIncrementality testingPerformance creative
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Every case covers the same ground, in roughly this order.
Who the client is
What they sell, and where.
The starting point
What was stuck or broken when the work began.
What was done
Channels, structure, creative and tracking.
The result
Every figure as the client's reporting gave it, with its period. No rounding up.
What happened next
Where the work went after the numbers.
Client quotes appear only with the client's permission.
Not all numbers are equal. A result from a holdout test is not the same as a platform report, and neither is the same as an estimate. Most figures in these cases come from the client's own reporting and ad platforms. Where a case claims incrementality, what would have happened without the spend, it names the test behind it.
How we choose and check sources is set out in our Editorial & sourcing policy.
From the client's own reporting and ad platforms, for the period stated in the case. Where a figure comes from a holdout or geo test, the case says so.
Yes. Our audits are free. What we find in your numbers, what we assume and what we would do next is a fair test of us.
Judge the method on your own numbers. Talk through your budget decision with us.
