Who the client is
The client is a local software house specializing in custom software development and digital consulting in Workflow Automation, Digital Sales, and Industry 4.0. It operates mainly in the European market.
The starting point
- The competitiveness of the tech niche. The software house market is highly crowded and dominated by larger players.
- A lack of organic traffic and valuable leads. The site generated very little traffic from search engines; potential clients came mainly from referrals.
- A complex structure and untapped content potential. The existing architecture and suboptimal content made indexing difficult, caused keyword cannibalization, and did not support expert visibility in search.
What was done
Strategic workshops mapped the client's business resources, constraints, and marketing goals, leading to an SEO strategy based on a semantic approach to content.
1. Website migration and technical SEO
The migration to the new site was managed to eliminate technical issues: page load speed, mobile responsiveness, site structure for crawling and indexing, and meta tags refined on as many as thirty service pages.
2. Building Topical Authority and content strategy
Three pillars aligned with the client's competencies: Workflow Automation, Digital Sales, and Industry 4.0.
- Topical map tailored to the ideal customer profile (ICP), the basis for all content.
- Content creation: regular publication of 7–10 blog posts per month, each based on user intent.
- Case studies and visual content as the next step in the conversion path, with infographics and optimized header graphics.
The result
Within six months of implementing the strategy:
Traffic and visibility
- A 110% increase in organic traffic, stable growth without drops, even during Google Core Updates.
- A Featured Snippet in Google, competing with the most influential sites in the industry.
Sales and lead generation
- 150 MQLs and 5 SQLs acquired solely from organic traffic, without PPC campaigns, backlink activities, or remarketing.
- All the leads matched the ideal customer profile.
- A sales pipeline worth USD 271,000, achieved solely through organic traffic. The source states this was achieved "with an SEO budget of just USD 6,362".
What happened next
According to the client, the leads acquired through the content were highly motivated and engaged, and the sales process was significantly shortened. The leads came mainly from the United Kingdom and Denmark, the client's key markets.
"We've established a clear direction for our organic growth and digital marketing activities. We now know how to effectively reach our niche audience and turn their attention into real sales opportunities. Working with their team brought a significant increase in organic traffic. What's more, within just 10 days of conducting the website audit, strategically redesigning the navigation, and launching the new version of the site, we acquired our first sales-qualified lead (SQL)."
