Ecommerce SEO agency for brands that want search tied to revenue

No llms.txt as a requirement. No "schema for AI". Google says there are no additional requirements to appear in AI Overviews or AI Mode, and no special structured data or AI text files are needed⁵. Its guide on generative AI search adds that Google Search ignores llms.txt files, and that you don't need to rewrite or chop up content for AI¹.

Structured data still helps search engines read product pages. We add it because it describes the page, not because it buys a citation.

But really… If a file sounds new, someone will sell it to you. We'd rather fix the category page that has been broken since the last migration.

Mostly in the name. There is no standard definition: one tool vendor's guide splits AEO and GEO its own way⁶, and one agency's blog argues that most agencies confuse the terms⁷. We wrote up the differences in AEO vs GEO vs SEO.

The work that makes a page readable for search engines is the work that serves AI answers. If someone proposes a separate GEO programme, ask what it does that SEO does not.

With the gaps on the table. Google Search Console is the base of our SEO reporting. Google points site owners to its Generative AI performance report there¹. An SEO agency's news post describes that report as impressions: how often your URLs appeared in AI Overviews and AI Mode⁸. Impressions are not clicks or sales. We say that next to the number.

AI Overviews can also change what organic traffic is worth. In browsing data from US adults, Pew Research Center found Google users were less likely to click a link to another website when an AI summary appeared⁹. That is one study of one market. We don't assume your loss. We check it on your own pages, query by query, in the Search Console AI Overviews report.

For third-party tools, see AI visibility tracking tools.

Through branded and organic search. One Hacker News commenter complained that agencies run paid well but don't connect it with organic data¹⁰. That gap costs money.

Before you pay for your own brand name, we look at what organic already brings in. Published experiments on brand search ads point both ways: academic research on eBay found little short-term effect¹¹, while a paid search agency reported the opposite for one client after pausing brand bidding¹². Yours depends on your competitors and customers. We check it on your data.

The same goes for SEO vs Shopping. Shopping ads show product information, such as an image and price, on product searches¹³. SEO builds pages that keep answering without a price per click. We decide on margin and on what organic already covers.

On its own, or together with our other services, such as paid media. We don't publish prices. On a call we agree scope first, then the fee. Our free audits cover measurement and tracking, ad accounts, CRO and retention. SEO is not one of them, so SEO work starts with that scoping call.