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Reddit ads agency for ecommerce brands: a test before a channel

We plan, run and measure Reddit Ads for consumer and ecommerce brands, usually as a tested addition to channels that already work. Every Reddit test starts with a decision rule: what result keeps the budget and what stops it. You can buy it on its own.

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Problems we fix

This page is about one channel. Whether the next euro belongs on Reddit at all sits on our paid media agency for ecommerce page and in Meta vs Google vs TikTok vs Reddit ads for ecommerce.

The problem

Someone in your team read a thread about Reddit ads. The thread was very enthusiastic. The thread was also written by an agency.

How we fix it

We sell a test with a cap, an end point and a rule.

What do we know about Reddit ads, and what don't we?

Less than the sales pages suggest.

A marketing-mix study of retail advertisers that trade media reported on was commissioned by Reddit and run by TransUnion; its European figure is an average ROAS, not an incremental one1. Agencies that sell Reddit ads make performance claims on their sales pages, without data you could check23. That doesn't make them wrong. It makes them interested parties. We haven't found independent evidence on how well Reddit ads work for ecommerce brands.

Trade media also reported that Reddit introduced its own first-party measurement tools for advertisers4. Useful, but they are Reddit's tools measuring Reddit.

So we don't sell Reddit as a proven channel. We sell a test with a cap, an end point and a rule. More background: Reddit ads for ecommerce.

For ZFD: Reddit may work for you. Your orders will tell us, not a case study from someone else's shop.

What you get

Targeting

Reddit's documentation describes three main ways: communities, interests and keywords56. Reddit community targeting reaches people based on the communities (subreddits) they subscribed to, viewed or visited in the last 28 days5. It picks people by what they did on Reddit. Keyword targeting works with English terms only5.

Ads

Native free-form, image and video ads, briefed for the community they will meet.

Dynamic product ads

Reddit's dynamic product ads run from your catalogue and are for physical products7. The catalogue needs mapping to your purchase events first8. For Shopify, Reddit offers an app in the Shopify App Store9.

Brand-safety settings agreed before launch

Comments included.

Reporting next to your orders

Reddit's numbers, your shop's orders and your contribution margin on one page.

The platform side is in Reddit Ads Manager for ecommerce.

How does the work run?

  1. 1

    Problem

    What your other channels already do, and what Reddit would add. Reddit rarely fixes a margin problem that Meta or Google already have.

  2. 2

    Plan

    Budget cap, test length and a decision rule: what result keeps the budget and what stops it.

  3. 3

    Execution

    Tracking first, then campaigns, creative and brand-safety settings.

  4. 4

    Decision

    When the test ends, you hear one of three things: it pays, it doesn't, or the data can't tell yet. Then we keep it, change it or switch it off.

Case studies

Rebuilding a growth engine for a recovery-footwear brand

A category-defining recovery-footwear brand had a growing market, a best-in-class product, and a shrinking customer base.

A recovery-footwear brand
+27.8%
net-new customers, full year over prior year
−33%
cost per new customer, exit quarter vs starting quarter

All Ears Vet: 37% more new clients for an independent Brooklyn clinic

A 37% increase in new client acquisition.

37%
increase in new customer acquisition
4.5k
impression increase in brand-related keywords

Bergman Eyewear: building brand awareness among women 30+ at a falling cost of reach

43% lower CPM and 360% more reach.

43%
drop in the cost per thousand ad impressions (CPM)
41%
drop in the cost per click (CPC)

All case studies

How do we measure Reddit results?

Tracking first. Reddit's help centre describes the Conversions API as a server-to-server connection, with events deduplicated against the Pixel10. Reddit recommends running the Pixel and the Conversions API together11, with a shared conversion ID to remove duplicates12. Without that, Reddit's purchase numbers are hard to trust.

Your orders, not Reddit's dashboard. Reddit's numbers next to your shop's orders and margin. We say which one the decision rests on.

A test where volume allows. A holdout test keeps a group away from the ads and compares. With low volume, cheaper checks with a named bias.

“Their performance met and often exceeded our expectations.”
Gabriel BabusOwner, STEGA Creative · Clutch review

Who it's for and who it's not for

How you can buy it

On its own

Reddit Ads can be bought as a standalone service. We'll still ask what your other channels are doing.

As part of paid media

Reddit together with Meta, Google or TikTok, with one budget decision across channels.

We don't publish prices. Fee terms are agreed before we start.

Tools

Reddit PixelReddit Conversions APIDynamic product adsShopify App Store

FAQ

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Are Reddit ads worth it for an ecommerce brand?

Sometimes. The evidence we found comes from Reddit or from agencies selling Reddit. We treat it as a test with a budget cap and a decision rule, measured against your orders. The longer answer: are Reddit ads worth it.

How does Reddit ad targeting work?

Through communities, interests and keywords. Community targeting picks people who subscribed to, viewed or visited the communities you choose.

Do we need the Reddit Pixel and the Conversions API?

We set up both, deduplicated with a shared conversion ID. The Pixel works in the browser, the Conversions API from your server.

Can we run Reddit product ads for a Shopify store?

Yes. Reddit has a Shopify app, and dynamic product ads run once the catalogue is mapped to purchase events.

Can we turn off comments on our Reddit ads?

Yes. Reddit's brand-safety settings let you switch comments off and exclude communities13. Whether you should is a judgement call. Comments are where Reddit users tell you what they think. Unpaid research, delivered bluntly.

How much do Reddit ads cost?

It depends on the auction, objective and targeting. Reddit charges per impression, click or view, depending on the objective14. Published cost benchmarks, such as one agency's ecommerce guide, come from people who sell Reddit ads15. We don't set your budget from them. We set a test budget from your margin and from the purchases needed to read a result.

Can we hire you for Reddit ads only?

Yes. We'll ask what your other channels are doing first, because that decides whether Reddit is worth testing.

What we don't promise

Who runs this for you?

  • Adrian Ludek, Creative Strategist

    Creative Strategist

    Adrian Ludek

    Seven years of paid social. Budgets over $2M a month. The algorithm is good, but it cannot fix an ad that says nothing.

    Talk to AdrianRead the full profile
Paid media

Paid media

Meta, Google and TikTok ads for ecommerce brands, with budgets set on contribution margin and payback, not platform ROAS. Free audit to start.

Paid media

Meta ads

Meta ads agency for ecommerce brands: campaigns, creative and tracking checks, judged on margin and payback. Buy it on its own.

Creative & testing

Performance creative

Ad concepts, production and testing for Meta, TikTok and Google, briefed from product margin and stock and judged on cost per purchase, not CTR.

Search & AI visibility

SEO & AI visibility

Ecommerce SEO for category and product pages, technical health and AI answers. Reported with what Search Console shows and can't. No ranking promises.

Analytics & measurement

Analytics & tracking

Tracking for ecommerce brands: Pixel and Conversions API, enhanced conversions, Consent Mode, GA4, and platform numbers reconciled with your shop data.

Growth economics & retention

Growth economics & strategy

Margin, cash, stock, promotions and returns, tied to marketing decisions. A profitable growth strategy for ecommerce, built with your finance team.

Sources

  1. Reddit makes Shopify integration global as EMEA retail data shows 7x ROASBlog or media
  2. Top 1% Reddit Marketing Agency (Upgrow)Vendor
  3. Reddit Ads agency (Hackceleration)Vendor
  4. Reddit introduces first-party measurement tools for advertisersBlog or media
  5. Knowledge: About Audience Targeting (Reddit Ads Help)Primary source
  6. Reddit AudiencesPrimary source
  7. Dynamic Product Ads - Reddit Ads Help CenterPrimary source
  8. Map a Catalog - Reddit Ads Help CenterPrimary source
  9. Reddit Ads - app (Shopify App Store)Primary source
  10. Knowledge: About the Conversions API (Reddit Ads Help)Primary source
  11. About the Conversions API - Reddit Ads Help CenterPrimary source
  12. Set Up the Reddit Conversions API and Pixel with GTMPrimary source
  13. Brand Safety - Reddit Ads Help CenterPrimary source
  14. Ad campaign objectivesPrimary source
  15. Reddit Ads Cost for Ecommerce: CPM, CPC, and ROAS Benchmarks (2026)Vendor

Want to test Reddit without betting the budget on it?

Book a call about your Reddit test and ask for the free audit.

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