Who the client is
Oslo Bilutleie is a car rental company operating in Norway, headquartered in Oslo. It serves both individual and corporate clients, including large construction firms such as Skanska, Caverion, Veidekke, and Hent, from short-term passenger car rentals to long-term leasing of commercial vehicles.
The starting point
- Local reach, need for regional expansion. Oslo Bilutleie had operated mainly in the local market and planned to expand into other parts of the region, especially after acquiring a competing rental company in Jessheim.
- Communicating with different target groups. Private customers, including tourists renting for short periods, and large construction firms interested in long-term leasing of commercial vehicles.
- No influence over landing pages. The agency had no influence over the content and structure of the client's landing pages.
- Low brand recognition in the region. The brand was little known outside Oslo.
What was done
The collaboration began in the autumn of 2020 by taking over paid PPC campaigns, primarily Google Ads and Facebook Ads. Google Ads served as the main performance platform, handling brand queries and those relating to direct competitors; Meta Ads focused on brand awareness and current offers in both B2C and B2B segments.
- A dedicated landing page presenting long-term rental offers for businesses was created with the client; contact details (name and email) collected there built custom audiences on Facebook.
- The Google Ads account was rebuilt around precise ad groups, well-matched keywords, and messaging tailored to vehicle categories; brand campaigns were separated and a dedicated campaign targeted competitors' keywords.
- Key conversions were defined (email inquiries, phone calls, bookings through the website), with bidding strategies tailored to each.
- After a noticeable increase in bookings and optimized costs, Oslo Bilutleie signed a contract for ongoing management of its PPC campaigns.
The result
Google Ads
Restructuring the account brought a 20% reduction in the cost of acquiring a conversion in the early phase. In the first year, a 33% increase in the number of conversions while ad spend rose by just 10%. The following year, an additional 20% increase in conversions compared to 2021, with a proportional 19% increase in budget.
- 53% increase in the number of conversions over 2 years.
- 9,603 conversions on a budget of PLN 438,847 in Google Ads.
Meta Ads
Due to the acquisition of a competing company and the rebranding from Sunndal Bilutleie to Oslo Bilutleie, complete historical data on reach from earlier periods is not available. Results for the second half of 2022:
- 197,404 unique recipients (reach).
- 1,000,000 impressions.
- 538 B2C and B2B conversions on a budget of PLN 33,087 invested in Meta Ads.
What happened next
Oslo Bilutleie opened a new location in Jessheim and acquired the oldest car rental company in Oslo. It is broadening its activities to include SEO, UX/UI, analytics, and LinkedIn campaigns, while scaling PPC channels.
"I am extremely satisfied with my collaboration with MTA Digital, who managed the advertising activities for my company, OsloBilutleie.no AS, across platforms such as Facebook, Instagram, Google Ads, and TikTok. I would like to sincerely thank them for the productive collaboration and exceptionally effective work. Our collaboration was exemplary. Communication with the team was of the highest standard—you were always available, ready to answer questions and offer help. Your openness to our suggestions and feedback made it possible to achieve the best possible results in our advertising campaigns. We appreciate your flexibility and commitment, which allowed the strategy to be quickly adapted to changing market conditions. MTA Digital's professionalism was evident at every stage of our work together. We are impressed by your knowledge, experience, and analytical approach to data, which made our activities even more effective and significantly increased our brand's online presence. Your ideas and creativity in developing ad content were truly impressive and captured the attention of potential customers. Thanks to your support, the brand has become more recognizable, and our number of customers has grown significantly. Your skillful management of the advertising budget translated into a markedly better return on investment, which is of tremendous business value to us. Once again, thank you for your consummate professionalism and your partnership-oriented approach to our needs. We will wholeheartedly continue working with your team and, with a clear conscience, recommend your services to other business owners seeking effective marketing support. It's hard to imagine a better partner for advertising than you! Thank you, and we wish you continued success!"
